SaaS buyers research differently
They read "best X software" lists, compare review sites and now ask AI tools for a shortlist. Those are exactly the places we work.
About SaaS Authority Lab
Why we only work with SaaS
We build the authority Google and AI search trust: the links, press coverage and brand mentions your SaaS earns on other sites. That's all we do, and we only do it for SaaS.
- SaaS onlyEvery site, editor and prompt we track is about software.
- Off-site onlyLinks, press, listicles, reviews and community. Nothing on your site.
- Alongside your SEO teamYour team or agency keeps strategy. We never compete with them.
Why SaaS
Specialising makes every placement better
We know the sites that matter
Focusing on one industry means we know which publications, listicles and communities SaaS buyers actually trust, and which ones are link farms.
Relationships compound
Every placement builds trust with SaaS and tech editors, so each new client starts with relationships we've already earned.
The team
A small team built around one outreach engine
Every placement goes through the Campaign Manager for quality checks before it reaches your report.
Campaign Manager
Client calls, AI prompt audits and the final quality check on every placement.
Outreach specialists
Find and vet sites, pitch editors by hand and win listicle inclusions.
Content writer
Writes guest posts and the write-ups for Digital PR studies.
Digital PR specialist
Develops story angles and pitches journalists for PR campaigns.
Our quality rules
The rules we don't bend, for any client
Cheap links are easy to sell and risky to own. These rules are why our work holds up with Google, review platforms and AI tools.
Real sites only
Real organic traffic and topical relevance, checked before every placement.
Editorial placements
Links sit inside real content. No PBNs, link farms or bulk links.
Honest communities
Disclosed accounts only on Reddit and forums. No fake accounts or vote manipulation.
Real reviews
Review campaigns ask real customers, within each platform's rules. Never fake reviews.
How we work
We plug into your team, not the other way round
With in-house SEO teams
- Your SEO lead picks target pages and anchors each month
- You approve every site before we pitch it
- We send short page-fix notes when a page is too weak to get cited
- You own rankings; we own the authority earned off-site
With agencies
- We don't touch strategy or your client relationship
- All work delivered white-label, with unbranded reports
- We never contact your clients directly
- Partner pricing, 25% to 35% below retail
Let's see if we're a fit.
Book a 30-minute call with the Campaign Manager. If we can't help, we'll tell you.