Data studies
We turn your product data, or a survey we run for you, into findings reporters can quote. One good study can earn coverage for months.
SaaS PR agency
Digital PR that earns SaaS brands press coverage, links and AI citations
Press coverage counts twice. Google treats a link from a news or industry site as a strong vote of trust, and AI tools quote those same articles when buyers ask for recommendations.
industrynews.example › SaaS
New study reveals which SaaS brands AI tools recommend most
The research, from YourProduct, tracked buyer prompts across 20 software categories…
Example headline for illustrationFor GoogleA link from a trusted news site
For AI answersA source ChatGPT and Perplexity cite
Campaign types
Three ways we get your SaaS into the press
Each campaign is built around a story journalists want to run, not a press release about your product.
Expert-quote placements
We position your leaders and specialists as sources on trends in your category, so their names and your brand appear in industry articles.
Journalist requests
We watch for reporters asking for expert input on topics you know, and answer quickly with useful, quotable responses.
How a campaign runs
From angle to coverage report in four steps
- Step 1
Find the angle
We look at your data and your category for a story that is new, surprising and tied to what reporters are already covering.
- Step 2
Test it
We pitch the angle to 10 journalists first. If it doesn't land, we rework it before the full push.
- Step 3
Pitch
We send personal pitches to reporters at news, tech and industry publications that cover your buyers.
- Step 4
Report the coverage
You get every article, link and brand mention the campaign earned, and whether AI answers now cite them.
Price
One Digital PR campaign
$3,500
per campaign. Included every quarter in the Scale retainer.
Book a callWhat's included
- One data study or expert-quote push, built around a tested angle
- Research, write-up and the assets journalists need
- Personal pitching to relevant news, tech and industry reporters
- A coverage report: articles, links, brand mentions and AI citations
You pay for the work, not for guaranteed links. No one can promise what a journalist will publish.
FAQ
Digital PR questions
How long does a campaign take?
Most campaigns run for 4 to 8 weeks from angle to final report. Coverage often keeps coming in after that, as other writers pick up the story.
What counts as coverage?
An article on a real news, tech or industry publication that mentions your brand or uses your data or quote. We report links and unlinked mentions separately, because both help AI answers.
Why don't you guarantee links?
Journalists decide what they publish. Anyone who guarantees press links is buying placements, which is exactly what Google discounts. We guarantee the work and test angles to give each campaign the best chance.
Do we need our own data?
It helps, but it isn't required. If your product data can't be shared, we run a survey or use expert-quote campaigns instead.
Have a story in your data? Let's find it.
Book a 30-minute call. We'll suggest two or three angles worth testing.