This policy explains what personal data SaaS Authority Lab ("we", "us") collects when you visit saasauthoritylab.com or contact us, why we collect it, and the choices you have. We serve clients in the US, UK, EU, Canada and Australia, and we handle data in line with the UK GDPR and EU GDPR.
Who we are
SaaS Authority Lab is operated by SaaS Authority Lab. For any privacy question, email hi@saasauthoritylab.com.
What we collect
- Details you give us when you book a call, order an audit or place a test order: your name, work email, company and website, and anything you write in the form.
- Usage data from analytics, if you accept analytics cookies: pages visited, referring site, device and approximate location.
- Emails you send us, and our replies.
We don't collect payment card details on this site. Invoices are sent by email and paid directly.
Why we use it
- To reply to you, run calls and deliver the work you order (to take steps toward or perform a contract).
- To send invoices and keep business records (legal obligation).
- To understand how the site is used and improve it (your consent, through the cookie banner).
We don't sell your data, and we don't add you to a mailing list unless you ask.
Services that receive your data
| Service | What it does | Data it receives |
|---|---|---|
| Google Analytics | Site analytics | Usage data, only with consent |
| Cal.com | Call booking | Name, email, booking answers |
| Formspree | Audit and test-order forms | Everything you enter in the form |
| Resend | Business email | Emails you send us |
| Railway | Website hosting | Server logs, such as IP address |
Some of these services store data outside the UK and EU, mainly in the US. Where they do, they use approved safeguards such as standard contractual clauses.
Cookies
The site only sets analytics cookies if you accept them in the cookie banner. You can change your choice at any time from the cookie banner. Cal.com may set its own cookies when you open the booking page.
How long we keep it
Enquiries from people who don't become clients are deleted after 1 month. Client records and invoices are kept for as long as tax law requires, usually 2 years. Analytics data is kept for 3 months.
Your rights
You can ask to see, correct, delete or export the data we hold about you, object to how we use it, or withdraw consent. Email hi@saasauthoritylab.com and we'll reply within one month. If you're in the UK or EU, you can also complain to your data protection authority, such as the ICO in the UK.
Changes to this policy
If we change how we use your data, we'll update this page and the date at the top.